BUMBLE + PINUMBLE
The Bumble app is celebrating its 10th anniversary. Alongside this milestone, the news: the decline of dating apps.
10 years of data is A LOT of information. How can we use this data to connect people seeking new connections?
Recognition:
Shortlist -> Miami Ad School Top Dog (2024.3 | results pending)
Credits of this project:
@miamiadschool
CW: Rai Rochesso
AD: Rai Rochesso
Professor: Marcos Ham
"Tinder at the grocery store? Flirting with a pineapple goes viral in Spain" // "Brazilian woman goes viral after testing ‘supermarket Tinder’ in Spain" // "Market Tinder: new flirting trend takes over social media"// "Why are Spaniards using supermarkets as dating apps?"// "Flirting at Mercadona — it’s not as simple as it sounds" // +1.6 million views and trending searches like “Mercadona pineapple Tinder”
Screen 1: Name: Jade, 32 // Profession: Psychologist // Things you have in common: Dog //Bio: Looking for friendships, real connections, good conversations, and honest moments. Ideally, with snacks or a cold beer on the side.Screen 2: Pinumble // Eye contact still matters // What if we told you the best day and time to "accidentally" bump into your perfect match?
[Discover now]Screen 3: Pinumble – Real-world matches near you //There are cool people everywhere. //Recommended locations: Pão de Açúcar (1.5 km) , Sebo do Joel (2.0 km), Drog. Pacheco (0.5 km), Academia R4 (1.8 km) // Info of the day: Day: Wednesday , Time: 7–9 PM, Tip: Pineapple facing outward , Chance of finding a match
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Scren 4: Pinumble detected // You’re in the right place at the right time.// We crunched the numbers — everything’s lined up for success! // [Flip the pineapple] // [Not today]Screen 5: There are 8 pineapples flipped here. // Keep an eye out! If there’s a match, bring your phones close to start a safe conversation. // [Pineapple flipped!] // [Cancel]
more work