art director + designer
I was selected for the first cohort of the Original Illustration and Artistic Development course at Dialeto Creative Lab. The main goal of the program was to develop a signature drawing style, build a personal visual identity, and apply it to real projects.
This project starts exactly there: with my line. Using my personal writing project (@raissagio) as a base, I refined my illustration style throughout the course and then translated it into the visual identity for the book launch, culminating in its main piece: a poster-book.
A loose, almost unfinished line. Free from proportion and precision. Long, horizontal eyes. Intentional touches of detail and color. Drawings that walk the thin line between what’s ‘right’ and ‘wrong’ from an aesthetic point of view. By not trying to get it right, you hit even deeper. The idea of an open flaw creates a space between the one who makes and the one who feels.
The uncertainty of whether the stroke was intentional or spontaneous unfolds into unimaginable directions.
This project positions itself in favor of the imperfect. It seeks to provoke a sense of strangeness and catch the eyes that had grown too comfortable with standards as the only path.
Through the line, it leaves open questions: What is allowed? What isn’t? What is ugly? What is beautiful? What is normal, and who decided that?
In a world overflowing with certainties, not chasing a ready-made answer becomes essential. In a subtle, almost quiet way, the drawings suggest new ways of seeingm subverting the need to always get it right and making space for vulnerability.
Because deep down, no one is that certain about anything.