art director + designer
NIKE + CBF + THE STAR
In 1940, a man wrote a public letter to the President of Brazil requesting the prohibition of women’s football. He claimed women weren’t suited for the sport. What he didn’t expect was a response.
Margarida Adyrgram, captain and president of SC Brasileiro, wrote back — with a letter that would become a symbol of resistance. This project was born from that forgotten reply.
Challenged by my professor Thiago Ribeiro to explore new visual directions for the Brazilian Women’s National Team, I developed a series of 12 vertical posters for Nike — each representing a fragment of Margarida’s original letter — transforming her voice into visual protest. The result is a collection that blends analog textures, handwritten typography, and archival photographs (many of them personal) to honor generations of women who never waited for permission to play.
In a country where football has always belonged to the people, this project is a reminder: the star on the jersey isn’t something to be earned — it’s something we’ve always had.
The star has been ours for a long time.
@miamiadschool
CW: Rai Rochesso
AD: Rai Rochesso
Professor: Thiago Ribeiro
Before that, Mr. Fuzeira should concern himself with the boys playing sock soccer on his street, breaking the neighbors’ windows. In that case, the letter writer would be doing a great service and wouldn’t have time to worry about matters that only interest the so-called weaker sex — Margarida “Adyragram” Pereira