art director + designer
When it comes to Vaseline, a lot of people think it’s for those intimate moments. But here's the hard truth: Vaseline isn’t safe for that kind of action. It’s time to take control and clear up the confusion once and for all—no slip-ups here—and highlight every use of Vaseline.
That’s why we’re launching the Vaseline +18 campaign: to show that this product has hundreds of uses, but the one thing it isn’t good for is, well, that. We’re here to break the silence, get real with you, and have a little fun while we’re at it.
Time to educate, entertain, and remind everyone that Vaseline has 101 ways to make life easier—just none of them involve that kind of action!
Recognition:
@miamiadschool
CW: Rai Rochesso
AD: Rai Rochesso and Felipe Agra
Professor: Filipe Sanches